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Air Partner enjoys a successful year of European MICE travel

Air Partner - 14 Dec 2017

Air Partner, the aviation services group, has enjoyed a very successful year flying its MICE clients to and from a wide range of events, meetings and product launches. Air Partner’s Commercial Jet and Travel divisions have been busy tailoring flights for clients worldwide from a wide range of industries – from automotive to finance.


• Air Partner’s European offices arranged total of 1182 MICE flights in 2017

• Germany biggest market for MICE travel

• Reasons for travel included reward travel, incentive travel and board meetings

• Spanish destinations most popular

Cost-effective travel is always front of mind for MICE clients: this explains the trends towards choosing short-haul destinations within two hours of the departure airport, and destinations off the beaten track, where accommodation is less expensive but still of the highest quality.

Spain and its islands have proven particularly popular with Air Partner’s European MICE clients this year, with Tenerife and Mallorca coming out top for French and German companies and Barcelona the number one destination for clients travelling from the UK and Austria. The top reasons for travel included reward and incentive travel for sales managers, company board meetings and product launches. Germany was Air Partner’s biggest market for MICE travel this year, with a number of client wins. 

The Commercial Jet and Travel divisions at Air Partner – which offer charter flights, scheduled tickets or a combination of both - have been a significant player in the MICE industry for over 50 years and understand that when organising a conference or promotional event, getting guests there in style is critically important.

Air Partner has worked with event planners in every part of the world for all imaginable types of event, operating as a one-stop shop for flights, transfers and accommodation. Air Partner is increasingly combining scheduled tickets with charters for its clients, as this is often the most cost-effective option. The benefits of charter flights on such occasions are numerous. Clients are able to fly large numbers of passengers directly to destinations that might otherwise not be served by scheduled services, and on a date and time of their choosing.

Air Partner is also able to provide a personalised experience both at the airport and on-board, enabling travel time to become part of the brand experience: this can range from the use or display of a client’s products and logo all the way through to an on-board magician. Branded headrests are the most popular request as they provide an instant ‘wow’ factor for everyone boarding the plane, although Air Partner can arrange any special touches a client wishes.

Clive Chalmers, Trading Director at Air Partner, commented: “We are delighted with the success we have seen in MICE travel across Air Partner’s European offices, and will continue to pursue growth in 2018 in this important business segment. The team here focuses on providing the highest levels of service and optimal solutions for our clients, which is why so many work with us time and time again.”