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Car Launch


Industry: Automotive

Period: 6 weeks

Passengers flown: 21,000

Destination: Palma de Mallorca (PMI) ex Europe

Amount of flights: over 200 flights, 3-4 back-to-back flights per day

Air Partner was called upon by an international automotive client to assist with their car launch, to fly 21,000 dealers via air charter from all over Europe to Palma de Mallorca every day, for six weeks. In addition to the aircraft charters, we arranged complete management of all delegates baggage, which included collection directly from the terminal and delivered to each delegate’s hotel room. For departure from Palma de Mallorca, an off-airport check-in was arranged at the delegates hotel to provide a time-saving solution and a one-of-a-kind experience.

Over the 6 week period, the client wanted to ensure that they had a strong brand presence for dealers arriving at the airport. This was achieved at all departure and arrivals points by having the client’s logo visible to passengers along their journey.


Popular charter aircraft for flight programs of car launches:

Airbus 319 (approx. 140 seats), Airbus 320 (approx. 180 seats), Airbus 321 (approx. 210 seats), Boeing 737-700 (approx. 150 seats), Boeing 737-800 (approx. 190 seats), CRJ-700 (approx. 50 seats), CRJ 900 (approx. 90 seats)

Popular destinations for car  launches:

Palma de Mallorca, Spain  |  Kalamata, Greece  |  Lisboa, Portugal

Book your flights! Enquire now!

Our Experience 

Established in 1961, we have 57 years' experience in aircraft charter. Our team of over 200 in-house aviation experts have extensive knowledge and expertise. We have a global presence with 17 offices accross the world. Our long-standing relationships with operators means we can ensure you benefit from competitive pricing.   

Our Reliability 

You will be looked after by your personal dedicated Account Manager who will look after the details of your flight from start to finish. Our 24/7/365 global Customer Flight Support Team means there is always a member of our team available, no matter what timezone you are on. Our unique CharterPLUS guarantee gives you full financial protection every time you fly. 

Our Safety 

We are ISO:9001 accredited and have a rigorous in-house quality management system that goes above and beyond industry norms. We conduct comprehensive audits of every partner, airline and operator we use to ensure we consistently meet our high standards of safety. 

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